I'm Heather Creighton, a Seattle-based marketing leader with 9+ years of experience building event programs, brand campaigns, and demand generation that turn engagement into revenue.
I execute high-impact event and marketing programs from strategy through on-site delivery: conferences, customer tours, executive experiences, and industry activations. I partner closely with sales and leadership so every program is tied to pipeline and revenue goals, not just attendance numbers.
My background spans B2B industrial (specialty chemicals, oil and gas), professional services consulting, and real estate. That range taught me to translate complex offerings into clear, compelling stories for the people who make buying decisions.
I care deeply about brand, internal culture, and the moments where a company's story comes to life in person.
At Sterling Specialty Chemicals, I built and executed a customer event experience tied to a major industry conference: branding, registration, attendee communications, logistics, and on-site coordination, all aligned with sales on target accounts.
At WWT International, I designed an alternative approach to the standard industry-conference presence, redirecting budget toward higher-quality customer engagements and tighter partnership with business development.
Grew a company LinkedIn audience by more than 7,000 followers in six months through an integrated event and content strategy, turning event moments into an always-on brand presence.
At Engel & Völkers, I developed and personally presented a marketing strategy to a key client, combining targeted campaigns, events, and stakeholder engagement.
In my first week at Sterling, I was part of a $750M acquisition. I built and launched the company's first unified brand identity: strategy, messaging, new logo and visual system, the "Chemistry That Works" tagline, and a new website from concept to launch.
As Director of Marketing & Culture at EPMA, I led campaigns, events, and engagement initiatives across the organization, building structured programs tied to engagement and business outcomes.
A deeper library of work samples, including campaign proposals, capabilities decks, and brand guides, is available on request.
Belmont University
Wharton
Scaling Up
I'm open to marketing leadership roles in the Seattle area and remote. The fastest way to reach me is email or LinkedIn.